The French call people who use the Internet “Internautes.” I like that. It makes us sound like explorers seeking out new life and new civilizations in cyberspace. When I open my browser, I half-expect to bump into a French Captain Kirk.
It’s certainly a better term than any of the words we have in English. “Users” makes our readers sound like drug addicts. “Surfers” makes them sound like Californian beach bums. And “readers” doesn’t work either because people do much more than read online. They also play, watch, listen and, of course, click and buy.
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