Who are your favorite online marketers?
I’ve got a number of people that I follow, not just because they have great ideas, but also because they entertain me.
Once you’ve got a product or service that can bring value to people’s lives, successful marketing of that product or service is determined by how well you tell a story.
I know that some people will insist that the product is the most important element, but I will disagree.
There are plenty of inferior products that sell quite well due to the company’s ability to connect with their customer on an emotional level.
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