Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you’ll make.
Your clickthrough rate - the percentage of users who click on an ad - is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent.
Or to put it another way, even a good site wastes about 97 percent of its traffic.
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